Review of The Ultimate Small Business Marketing Toolkit
The book “Small Business Marketing Toolkit” by Goldstein is one of those rare books that has essentially distilled all of the key point of marketing and related business into an easy to read and easy to absorb package.I am an entrepreneur and also teach entrepreneurship, and I have begun to refer to the content and approach of this book in both my work and academic lives.It cuts through all of the usual academic chatter and presents the most important points and insights in a clear and unencumbered way.I would highly recommend it to someone looking for these attributes in a book on this topic.
Product Description
Low- and no-cost tools that win customer loyalty
Whether you’re setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality.
Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you’ll be ready to
- Develop targeted customer profiles using affordable market research techniques
- Get inside the heads of customers and learn what makes them tick
- Navigate your marketplace and turn obstacles into opportunities
- Establish winning partnerships that support your company’s growth
- Sell your brand to the world using brochures, Web sites, direct mail, and advertising
“Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management
About the Author
Beth Goldstein, founder of Marketing Edge Consulting Group, LLC, has more than 20 years’ experience in sales and marketing. She works one-on-one with clients across the globe and teaches at Boston University’s School of Management. Visit her Web site at m-edge.com.
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